Friday, November 8, 2024

10:35 - 11:00

Sala Ospiti

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Details

Shaz Hussain, Tate, London, United Kingdom Collaborations between artists and luxury fashion have become increasingly ubiquitous as both brands and consumersseek to elevate their cultural status. Fashion houses utilise their substantial resources to borrow museum objects, artworksand reproduce artist’s IP to lend legitimacy and authenticity to their brand. However many luxury fashion houses also havetheir own collections of artworks, archives and objects. Although much about these collections doesn’t cross the publicradar, they are frequently drawn upon across almost every touchstone within the brand. From loans and acquisitions, topacking and transport, using the Burberry Archive as a case study we will explore the similarities and differences betweenmanaging a luxury fashion archive versus a public museum collection, and what both can learn from the other.

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